Art & Film Event Tel Aviv Cinematheque
The Tel Aviv Cinematheque’s 50th Anniversary
To celebrate the Tel Aviv Cinematheque's 50th anniversary, I had the honor of designing the visual concept for an all-night art and film event that commemorated the institution’s vibrant presence in its iconic space. This special event was a tribute to the Cinematheque’s rich history and its deep connection to both the cinematic world and the city of Tel Aviv. The design for the event focused on highlighting the significance of the Cinematheque’s physical space as a cultural landmark. It was important for the visual identity to reflect the unique energy of the building—its architecture, its role as a hub for creativity and expression, and its longstanding relationship with the city and its people. The event, which included film screenings, art installations, and live performances, required a design that was as dynamic and multifaceted as the celebration itself. I created promotional materials, posters, digital assets, and event signage that combined elements of the city’s urban aesthetic with cinematic visuals, capturing the essence of Tel Aviv's lively, evolving cultural scene.